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Speech Writing

Bulcroft has written literally hundreds of speeches for CEOs and chief executives of corporations in the US and abroad.In addition to writing speeches “from scratch” he also edits speeches, particularly for German executives that have been written by internal PR departments, to give them the nuance and viewpoints more acceptable to English speaking audiences.

Speeches have ranged from eight-minute after dinner remarks for a group of journalists to forty-minute major presentations to 2,000 member international congresses.

Regardless of the topic, location or audience size, Bulcroft coaches his clients on the following principles:

• Understand your objectives and explain them quickly
• Understand who your audience is and direct your remarks to their level and interests
• Don’t read your presentation
• Control your handout materials
• Less is more: Stand up, speak out, shut up, sit down

Confidentiality agreements with clients preclude providing samples of actual speeches on this site.